Sample Sale 25–27/1• More info

Introducing: The Marville Road Denim

Introducing: The Marville Road Denim
Our quest is always to simplify your everyday life by building a timeless wardrobe. We try to do the construction for you so you have time for the things in life that are important. Now we can finally introduce another vital part of a great wardrobe foundation that we know you’ve been waiting for – The Marville Road Denim. Read the story behind the denim and dive into every step of the process together with our founder and designer Jenny Holmén…
 
The Denim Story, notes by Jenny Holmén: 
”When I design I always want to make every woman be all that she is. No matter the occasion she should be comfortable and feel great with timeless pieces she can wear year after year. And it was from this philosophy I also created our two denim fits, The Wide and The Straight. Adding denim to our world of timeless pieces is the next step in giving the Marville Road woman every piece of the wardrobe puzzle."I never thought I would design denim, even though I always wanted to combine our core styles with denim to be able to dress them more casually. But when I got introduced to Gunilla Gunnarsdotter, a great denim pattern constructor and Paolo Fuligni, who runs one of the finest denim factories based in Italy, I couldn’t help myself from giving it a try. It’s all about the people!
 
I wanted to design two styles to start with, one straight more everyday denim style and one wide legged style with a 70’s feel to it. Both should feel like a dressed kind of denim, that can be worn both with a casual t-shirt but also more dressed up with pieces from our Classic collection, to fit well within our concept of being able to use a piece of clothing in so many different ways.Marville Road – the denim storyThe team understood exactly and worked carefully to design just what I wanted. Gunilla put the back pockets exactly right to flatter your curves, and obtained the shape of the legs just right. Together with Paolo and his team consisting of a wonderfully both skilled and nice woman called Silvia, we found the exact washed blue colour I aimed for, as well as a beautiful cognac colored leather patch with our logo as well as the matte silver branded button. 
"Our denim has been created and perfected with so much love, passion and expertise by the devoted team to flatter our Marville Road woman. I’m so proud to have had the opportunity to work with people that usually partner up with more refined denim brands but who believed in us and what we are doing
 
So today we proudly present to you Marville Road's jeans models for women The Straight and The Wide denim, which we hope will be long lasting key pieces in your wardrobe!”
 
The two fits are designed to flatter and feel comfortable, both inspired by that classic vintage look and in a perfect blue shade. The fabric is made of 98% organic cotton with 2% stretch that will only get softer each year. The Straight is a classic fit, with a straight leg and has a flattering waistline. The Wide comes with a higher waist and a wider full length leg that starts widening below the hip to enhance your curves.
 
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